Destination British Columbia

Commissioned by Destination British Columbia during the summer of 2020, this campaign promoted regional travel through the pandemic — celebrating the province's wild north while honouring its Indigenous communities.

Shot on location across Northern BC, the project delivered photography, social content, and written editorial. It became the highest-performing social campaign of Callum's career, finishing at double the projected results. The images have since been published in a British travel book. Callum has worked with Destination British Columbia on multiple projects over the past decade.