Destination British Columbia - Northern BC

In August 2020, Destination British Columbia hired Callum to promote regional travel during to COVID-19 pandemic in an effort to boost tourism while being respectful to Canada's indigenous communities. Callum traveled to Northern British Columbia and highlights safe outdoor activities in stunning landscapes. Callum created marketing assets, social media content and a written piece for Destination BC as part of this campaign.

To date, this project was the best performing social media campaign Callum has produced, with double the projected results. The images from this project have been published in a British travel book.